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In the 21st Century, ideas and innovation have never held more potential for driving successful commercial enterprise and, through expert application and composition, become the key to translating business potential into market returns. Contemporary advertising and media output must correlate to increasingly media-literate consumer marketplaces whilst also evolving alongside budding online and digital media. Insight and imagination are thus a palpable currency in this new media landscape, allowing branding initiatives to transcend standardised forms of media and consumer interaction.

Taniemusic is a music strategy consultancy that unites music and media to forge new
avenues of advertising and media exposition, maximising branding potentialities through the power of sound design and original music composition - a leading agency in the burgeoning advertising techniques of sonic branding. Taniemusic’s ethic is versatility; founded on an inventiveness and originality to effectively encapsulate any brand identity through connection with one of the brain’s most evocative memory senses: sound. The unparalleled range of sonic branding offered by Taniemusic encompasses the full spectrum of music and sonic soundscapes and can be tapered to produce a range of compositions that fit exactly to the parameters of your brand.

Taniemusic understands that media solutions come from recognising horizons, not hurdles. In a globalised business terrain increasingly characterised by the connective power of the internet and digital communication, advertising has never had more potential to impart and inform. Sometimes the whole world comes at once, and with millions of potential consumers increasingly only ever a click away, Taniemusic will ensure that they are met with a strong and unequivocal sonic design that both complements and extends your brand identity. In marketing, strong impressions leave lasting results - the emotive power and succinctness of effective sonic branding can transcend barriers of language and culture, making your brand familiar to millions.

Based at the heart of one of the world’s leading international financial and business centres, Taniemusic is home to a diverse team of highly skilled branding and creative personnel, delivering a pioneering blend of music composition and media innovation. We understand the emotive power of sound, how it resonates within popular media through interaction with visual design and where it can be most effectively utilised to enhance branding initiatives. It isn’t simply in the field of marketing where sonic branding can be successfully applied; from Corporate idents, websites, advertising sound bites to detailed compositions and film scores - every media venture can be enhanced through apposite sonic branding and sound design.

This expertise has built a diverse and established client pool that reflects sonic branding’s capacity for sustained market response: regardless of brand context or media platform, Taniemusic can create exactly the right mood to complement your branding message. A division of the UK Taniemedia family, Taniemusic stands at the forefront of London’s globalised media networks, home to a cultural and creative vibrancy that provides the cornerstone of our aesthetic. It is these values of diversity that are applied to explore new ways of branding that thrive on innovation, the proliferation of new forms of advertising discourse and lasting creation of unique brand experiences. Taniemusic is an agency rooted in the use of new advertising practises, recognising that the ability to cater for both niche interests as well as majority concerns must stem from a comprehensive foundation of industry contacts and media relations. Founded on a broad portfolio of production and marketing connections, coupled with comprehensive local business networks and a widescreen creative vision reflected in a team assembled from the UK, France, Germany and Argentina, Taniemusic leverages its globalised scope with an established expertise of international local markets.

Bridging passion and precision, Taniemusic seeks to provide original and innovative
compositions that complement more traditional forms of advertising and allow your brand to wholly transcend cultural and language barriers worldwide through the power of sound design. With our inimitable form of sonic craftsmanship, there is no limit to the audience that your brand can reach. Speak without words, connect without language, and capture your clients’ hearts, not simply their minds.

Oli Simpson

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